STAN SMITH - ADIDAS ORIGINALS
RE-LAUNCH CAMPAIGN + BRAND IDENTITY, PHOTOGRAPHED BY DANIEL RIERA.
This legendary adidas sneaker was reintroduced to the market in 2014 with an aggressive print, web and social campaign featuring celebrities from across the globe. Clean and classic, the campaign acted as a reflection of the shoe itself. This unlikely hero produced one of the greatest comebacks in Adidas’s history, selling more shoes in 2014 than in four previous years combined.