NMD - ADIDAS ORIGINALS
BRAND IDENTITY + NEW YORK CITY LAUNCH CAMPAIGN, PHOTOGRAPHED BY BEAU GREALY.


Designed for the urban nomad, the NMD was inspired by archival adidas products. A large format photo book and film were created for the New York City launch event and subsequent global roll out. Following the launch, the much hyped NMD shoe established itself as one of adidas’ best selling sneakers of all time.

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